Alternative to Content Marketing July 11, 2015 admin Marketing Insights, Social Media Content Marketing can take a lot of effort, and there’s so much content out there. Why not use top tier data analysis to find conversations and join them? Please Share This Tweet Share Share Related Posts Beware of Vanity Metrics Vanity Metrics make you feel like you're analyzing data, when you're really not. Beware of Channel Specific Data Make sure you're not just looking for data where you want to. You have to… Influence is Relative Social media influencers are relative - there are no people influential to all listeners.