Make sure you're not just looking for data where you want to. You have to look everywhere.
You know data is important. You know to avoid channel specific analysis. How often do you need to generate reports? What do you need to gather and what do you do with Excel? Is there another way?
Do you need to hire an expert? Will data analysis take up a lot of company time?
Vanity Metrics make you feel like you're analyzing data, when you're really not.
Everyone agrees data is the next big thing, but now the question is - what do we do with it?