social media

There's a lot of talk about using social media, typically assumed to mean Twitter and Facebook, to address publicly posted complaints or to advertise your company's products or services. If you look deeper into social media as a marketing and PR tool you'll find a lot of companies aren't finding it to be very helpful in sales. It's likely it's not working well as a sales tool for companies that treat it simply as a way to draw in customers or promote the latest deal.