It's things like these that are leading me to work on a Drupal book for the non technical, for producers and editors. I'd love encouragement, recommendations and book deals. :)
After dropping boiler plate language into a proposal regarding design and templates I recently had a great conversation with the proposal's recipient on what exactly a design was, what a template was, and how they related to pages in a Drupal site. Here are some thoughts on what templates are and what they offer.